What is Digital Marketing?
Digital marketing (sometimes known as data-driven marketing) is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing has gone through a lot of changes since the 1990s and the 2000s and this has changed the way brands and businesses utilize technology for marketing. Today people use their digital devices to shop instead of visiting physical shops as it used to be a couple of decades a go .This has proved that digital marketing campaigns are becoming more prevalent and efficient. It is evident enough for one to say that if any business is to grow so at fairly good speed,it has to involve in digital marketing in its marketing strategy.
Mediums of Digital Marketing
The number of digital marketing mediums has increased of late and range from Broadcast (TV and radio), Digital and interactive i.e Internet, email and mobile devices,social media i.e facebook,twitter .etc
Tv and radio are among the oldest forms of digital marketing.With this form of digital marketing (Broadcast), One can produce and distribute commercials on various local TV and radio stations.Radio is the cheapest as compared to TV and it is effective for a company that operates locally. TV on the other hand offers more visual stimulation and creativity, but it costs quite large sums of money just to produce and broadcast a small-market commercial. The advantage of Television is that it has a wide reach, but audience inattentiveness and control through DVRs is limiting. Radio offers local reach and repetition, but no visual element.
Digital and Interactive
The Internet, email and mobile devices fill a new media category referred to as digital/interactive. This began with the invention of the three Ws (web) in the mid-1990s. Banner ads, streaming audio and video and corporate websites are common web-based media messages. Email serves as a direct touch point with prospects and existing customers. Companies often send regular newsletter updates. Mobile devices have opened the door for growth in mobile ad messaging.
This involves the practice of promoting one`s brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Social media has evolved in the early 21st century.It offers a relative low-cost way for your business to get more engagement with customers. You can send out messages to all followers via Twitter, but also respond directly to individual comments and discussions. Facebook allows for company announcements, question-and-answer posts and other ongoing interaction with customers. This type of engagement is vital in a fast-paced, technology-driven marketplace.
August 28, 2017
August 19, 2017